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  • PRESS RELEASE

    Apple unveils major update to Logic Pro X

    Logic Pro X 10.5 includes a pro version of Live Loops, a redesigned sampling workflow, and new beat-making tools.

    May 12, 2020
  • PRESS RELEASE

    Apple to host virtual WWDC20 beginning June 22

    May 5, 2020
    Apple today announced it will host its annual Worldwide Developers Conference virtually, beginning June 22, and encourages submissions for the Swift Student Challenge, an opportunity for student developers to showcase their love of coding.
  • PRESS RELEASE

    Apple updates 13-inch MacBook Pro with Magic Keyboard and twice the storage

    May 4, 2020
    Apple today updated the 13-inch MacBook Pro with the new Magic Keyboard for the best typing experience ever on a Mac notebook and doubled the storage across all standard configurations, delivering even more value to the most popular MacBook Pro.
  • PRESS RELEASE

    Apple Reports Second Quarter Results

    April 30, 2020
    Apple today announced financial results for its fiscal 2020 second quarter ended March 28, 2020.
  • PRESS RELEASE

    Apple Services now available in more countries around the world

    April 21, 2020
    Apple today announced that starting today, even more customers around the world can enjoy the App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud. Apple Music is expanding to 52 more countries.
  • PRESS RELEASE

    iPhone SE: A powerful new smartphone in a popular design

    April 15, 2020
    Apple today announced the second generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display. iPhone SE comes in a beloved and compact design, reinvented from the inside out, and is the most affordable iPhone in the lineup.
  • UPDATE

    New Magic Keyboard for iPad Pro now available to order

    April 15, 2020
    The new Magic Keyboard for iPad Pro is now available to order on apple.com and begins arriving to customers next week. Featuring trackpad support introduced in iPadOS 13.4, Magic Keyboard brings all-new versatility to the iPad Pro experience.
  • UPDATE

    Apple and Google partner on COVID-19 contact tracing technology

    April 10, 2020
    Apple and Google are announcing a joint effort to enable the use of Bluetooth technology to help governments and health agencies reduce the spread of the virus, with user privacy and security central to the design.
  • PRESS RELEASE

    Apple unveils new iPad Pro with LiDAR Scanner and trackpad support in iPadOS

    March 18, 2020
    Apple today announced its most advanced iPad Pro. Now with the A12Z Bionic chip, the iPad Pro is faster and more powerful than most Windows PC laptops. The iPad Pro adds an Ultra Wide camera and studio-quality mics, and a breakthrough LiDAR Scanner.
  • PRESS RELEASE

    New MacBook Air has more to love and is now just AED 4,199

    March 18, 2020
    Apple today updated MacBook Air, the world’s most loved notebook, with faster performance, the new Magic Keyboard, twice the storage, and a new lower price of AED 4,199, and AED 3,946.95 for college students.
  • APPLE STATEMENT

    Apple’s COVID-19 response

    March 13, 2020
    Matching employee donations, additional store closures and other actions Apple is taking to respond to COVID-19.
  • PRESS RELEASE

    Apple’s WWDC 2020 kicks off in June with an all-new online format

    March 13, 2020
    Apple today announced it will host its 31st annual Worldwide Developers Conference in June. WWDC 2020 will take on a whole new online format packed with content for consumers, press and developers alike.
  • UPDATE

    Apple reveals the best Night mode photos shot on iPhone

    March 3, 2020
    Apple reveals the best Night mode photos shot on iPhone. A curated panel of judges selected six winning photos from thousands of submissions worldwide. The winning images will be featured in a gallery on apple.com/bh.
  • UPDATE

    Apple launches “She Creates” in stores around the world

    March 2, 2020
    Apple celebrates International Women’s Day with a special “She Creates” Today at Apple series, collections on the Apple TV app, Apple Podcasts, and Apple Books, features on the App Store, and an Apple Watch Activity Challenge.
  • PRESS RELEASE

    Investor update on quarterly guidance

    February 17, 2020
    Apple updates its quarterly guidance.
  • UPDATE

    Apple delivers a new redesigned Maps for all users in the United States

    January 30, 2020
    The newly redesigned Apple Maps was built from the ground up to let users in the US more easily navigate and explore the world, with better road coverage and pedestrian data, more precise addresses, and detailed land cover.
  • PRESS RELEASE

    Apple Reports Record First Quarter Results

    January 28, 2020
    Apple today announced financial results for its fiscal 2020 first quarter ended December 28, 2019.
  • UPDATE

    Apple’s critically acclaimed anthology series “Little America” now streaming

    January 17, 2020
    Inspired by the true stories featured in Epic Magazine, “Little America” originates from Emmy Award-nominated Lee Eisenberg, Academy Award nominees Kumail Nanjiani and Emily V. Gordon, Emmy Award winner Alan Yang and Epic Magazine.
  • FEATURE

    At-risk youth get a fresh look and a fresh start

    January 16, 2020
    Jaz Limos, a manager at the Apple Park Visitor Center in Cupertino and CEO and founder of Saints of Steel, helps give youth experiencing homelessness a new look and a new start.
  • UPDATE

    Share your best iPhone Night mode photos

    January 8, 2020
    Apple is starting the new year by celebrating more captivating ways to shoot on iPhone with an all new Night mode photo challenge. Users are invited to share their Night mode images captured with iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.
  • UPDATE

    Apple rings in new era of Services following landmark year

    January 8, 2020
    Apple has marked the close of a historic 2019 for its Services offerings, a year that introduced Apple Arcade, Apple TV+, Apple News+ and Apple Card, and celebrated the continued success of the App Store, Apple Music and iCloud.
  • PRESS RELEASE

    Amazon, Apple, Google, and the Zigbee Alliance to develop connectivity standard

    December 18, 2019
    Amazon, Apple, Google, and the Zigbee Alliance today announced a new working group that plans to develop and promote the adoption of a new, royalty-free connectivity standard to increase compatibility among smart home products.
  • UPDATE

    Apple launches new “Ultimate Rivals” sports game franchise on Apple Arcade

    December 12, 2019
    Apple today revealed “Ultimate Rivals” from Bit Fry Game Studios, Inc., a new sports game franchise that brings together athletes across professional hockey, baseball, football, basketball and soccer into a single officially licensed video game.
View Archive

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