Newsroom

Apple unveils major update to Logic Pro X

Logic Pro X 10.5 includes a pro version of Live Loops, a redesigned sampling workflow, and new beat-making tools.

May 12, 2020

Apple to host virtual WWDC20 beginning June 22

May 5, 2020

Apple today announced it will host its annual Worldwide Developers Conference virtually, beginning June 22, and encourages submissions for the Swift Student Challenge, an opportunity for student developers to showcase their love of coding.

PRESS RELEASE

Apple updates 13-inch MacBook Pro with Magic Keyboard and twice the storage

May 4, 2020

Apple today updated the 13-inch MacBook Pro with the new Magic Keyboard for the best typing experience ever on a Mac notebook and doubled the storage across all standard configurations, delivering even more value to the most popular MacBook Pro.

PRESS RELEASE

Apple Reports Second Quarter Results

April 30, 2020

Apple today announced financial results for its fiscal 2020 second quarter ended March 28, 2020.

PRESS RELEASE

Apple Services now available in more countries around the world

April 21, 2020

Apple today announced that starting today, even more customers around the world can enjoy the App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud. Apple Music is expanding to 52 more countries.

PRESS RELEASE

iPhone SE: A powerful new smartphone in a popular design

April 15, 2020

Apple today announced the second generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display. iPhone SE comes in a beloved and compact design, reinvented from the inside out, and is the most affordable iPhone in the lineup.

UPDATE

New Magic Keyboard for iPad Pro now available to order

April 15, 2020

The new Magic Keyboard for iPad Pro is now available to order on apple.com and begins arriving to customers next week. Featuring trackpad support introduced in iPadOS 13.4, Magic Keyboard brings all-new versatility to the iPad Pro experience.

UPDATE

Apple and Google partner on COVID-19 contact tracing technology

April 10, 2020

Apple and Google are announcing a joint effort to enable the use of Bluetooth technology to help governments and health agencies reduce the spread of the virus, with user privacy and security central to the design.

PRESS RELEASE

Apple unveils new iPad Pro with LiDAR Scanner and trackpad support in iPadOS

March 18, 2020

Apple today announced its most advanced iPad Pro. Now with the A12Z Bionic chip, the iPad Pro is faster and more powerful than most Windows PC laptops. The iPad Pro adds an Ultra Wide camera and studio-quality mics, and a breakthrough LiDAR Scanner.

PRESS RELEASE

New MacBook Air has more to love and is now just AED 4,199

March 18, 2020

Apple today updated MacBook Air, the world’s most loved notebook, with faster performance, the new Magic Keyboard, twice the storage, and a new lower price of AED 4,199, and AED 3,946.95 for college students.

APPLE STATEMENT

Apple’s COVID-19 response

March 13, 2020

Matching employee donations, additional store closures and other actions Apple is taking to respond to COVID-19.

PRESS RELEASE

Apple’s WWDC 2020 kicks off in June with an all-new online format

March 13, 2020

Apple today announced it will host its 31st annual Worldwide Developers Conference in June. WWDC 2020 will take on a whole new online format packed with content for consumers, press and developers alike.

UPDATE

Apple reveals the best Night mode photos shot on iPhone

March 3, 2020

Apple reveals the best Night mode photos shot on iPhone. A curated panel of judges selected six winning photos from thousands of submissions worldwide. The winning images will be featured in a gallery on apple.com/bh.

UPDATE

Apple launches “She Creates” in stores around the world

March 2, 2020

Apple celebrates International Women’s Day with a special “She Creates” Today at Apple series, collections on the Apple TV app, Apple Podcasts, and Apple Books, features on the App Store, and an Apple Watch Activity Challenge.

PRESS RELEASE

Investor update on quarterly guidance

February 17, 2020

Apple updates its quarterly guidance.

UPDATE

Apple delivers a new redesigned Maps for all users in the United States

January 30, 2020

The newly redesigned Apple Maps was built from the ground up to let users in the US more easily navigate and explore the world, with better road coverage and pedestrian data, more precise addresses, and detailed land cover.

PRESS RELEASE

Apple Reports Record First Quarter Results

January 28, 2020

Apple today announced financial results for its fiscal 2020 first quarter ended December 28, 2019.

UPDATE

Apple’s critically acclaimed anthology series “Little America” now streaming

January 17, 2020

Inspired by the true stories featured in Epic Magazine, “Little America” originates from Emmy Award-nominated Lee Eisenberg, Academy Award nominees Kumail Nanjiani and Emily V. Gordon, Emmy Award winner Alan Yang and Epic Magazine.

FEATURE

At-risk youth get a fresh look and a fresh start

January 16, 2020

Jaz Limos, a manager at the Apple Park Visitor Center in Cupertino and CEO and founder of Saints of Steel, helps give youth experiencing homelessness a new look and a new start.

UPDATE

Share your best iPhone Night mode photos

January 8, 2020

Apple is starting the new year by celebrating more captivating ways to shoot on iPhone with an all new Night mode photo challenge. Users are invited to share their Night mode images captured with iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.

UPDATE

Apple rings in new era of Services following landmark year

January 8, 2020

Apple has marked the close of a historic 2019 for its Services offerings, a year that introduced Apple Arcade, Apple TV+, Apple News+ and Apple Card, and celebrated the continued success of the App Store, Apple Music and iCloud.

PRESS RELEASE

Amazon, Apple, Google, and the Zigbee Alliance to develop connectivity standard

December 18, 2019

Amazon, Apple, Google, and the Zigbee Alliance today announced a new working group that plans to develop and promote the adoption of a new, royalty-free connectivity standard to increase compatibility among smart home products.

UPDATE

Apple launches new “Ultimate Rivals” sports game franchise on Apple Arcade

December 12, 2019

Apple today revealed “Ultimate Rivals” from Bit Fry Game Studios, Inc., a new sports game franchise that brings together athletes across professional hockey, baseball, football, basketball and soccer into a single officially licensed video game.